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Augur · the AI that answers

The agent that answers on your product pages — sourced, with zero hallucination.

Augur is OpenReviews’ AI. Fed by a vast volume of consumer voices, it turns the mass of reviews into actionable reassurance, right on the product page.

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  • < 3,000 ms
  • Zero hallucination
  • Sourced answers

What Augur is

Not just a chatbot. A reassurance agent.

Augur doesn't merely answer: it reads every review for you and extracts the signal that genuinely helps reassure the buyer.

The differentiator

Dissociation: keep the product signal, drop the noise.

Within the reviews, Augur separates what speaks about the product from what doesn't. It discards anything tied to a third party to keep only the genuine product signal — the foundation of reliable reassurance.

Discarded · non-product noise
  • Mentions of competitors selling the same product
  • Carriers, broken parcels or items received damaged
  • Third-party delivery or after-sales disputes
  • Comments on the price charged by a given reseller
Kept · product signal
  • Quality, materials, finish, durability
  • Real-world uses and use cases
  • Recurring strengths and weaknesses
  • Relevant verbatims, cited as sources

The result: a rich, reliable digest of the product itself — not a jumble where a delivery dispute at some other merchant drags down the perception of a great product.

Why it matters

The direct answer to the AI shift.

40% of shoppers already ask an AI before buying. An outside AI recommends blindly, with no reliable source, and takes your customer away from your page. Augur flips the logic: it answers on the page, sourced from real reviews, filtering out the noise — you keep the customer with the merchant and hand them a trustworthy synthesis.

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  • +14%conversion on product pages
  • < 3sresponse time
  • 0hallucination
  • 100%sourced answers

See Augur in action

Let a trusted agent answer in place of ChatGPT.

We plug Augur into your product pages and your unified reviews. You see, live, the quality and the sources of every answer.

Book a demoBack to OpenReviews